Brand kit
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HyperPM is AI-native quant infrastructure for portfolio managers. Everything starts with one sentence: an agent helps the PM research and build, turning an idea into a strategy or factor that can be tested. We believe the value of quant infrastructure lies in connecting the whole path from an idea to the market. Research, validation and running become one continuous process, with every step visible and every result traceable.
The mark
H × AI
The mark starts from H, the first letter of HyperPM. The shapes on either side borrow the form of the brackets in code and formulas; the four-point star at the centre stands for what AI brings: generation and discovery.
A steady structure and a flexible intelligence meet in one mark, an H that is HyperPM's own, and an echo of what the brand is for: quantitative research, driven by AI.
Wordmark
The wordmark is the mark and the name drawn as one piece of artwork. Use the files below as they are; do not set the name in a typeface of your own.
Use the file, not a font
The lettering is drawn, not typed. The name set in any typeface, even a close one, loses the mark and the drawing.
One or the other
The wordmark already contains the mark. Use the wordmark, or the square icon on its own; never set the icon beside the wordmark.
Icon
The mark on its own, for places that fit only a square.
Size and clear space
Clear space
Keep clear space on every side of the wordmark at least as wide as its square mark. Nothing (text, edges, other logos) enters it.
Clear space = the width of the mark
Minimum size
Shown at actual size. Smaller than this, the star between the brackets stops reading.
80 px
Wordmark: 80 px wide
16 px
App icon: 16 px
Icon construction
The mark sits centred on the square with these margins. Keep the proportions when placing the mark on a square of your own.
Colour
Two colours. Ink and paper swap places on dark grounds. The chart and status colours in the product are for data and are not brand colours. Click a colour to copy it.
On colour
The ink wordmark on white and light grounds, the white wordmark on black and dark ones. Nothing in between.
Don'ts
The files are the only correct form. Do not:
In use
How the files look in place.